GaiaLens has brought to market an AI-driven tool, developed in partnership with aberdeen and HSBC, to support investors in identifying greenwashing in companies and funds.
The AI-Driven Greenwashing Analytics tool uses data to score ESG performance, climate impact and emerging controversies. It also looks at companies’ targets, press releases and other communications and compares this with quantitative data, such as reported emissions and controversies output, to assess for greenwashing flags.
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CEO and co-founder of GaiaLens Gordon Tveito-Duncan, commented: “Our greenwashing detection tool rigorously tests ESG performance data at both the company and fund levels. Where sustainability claims are made, it tracks investments to help asset managers determine which companies genuinely align with their sustainability commitments. This helps asset managers mitigate their greenwashing risk. By providing transparency and accountability, we empower investors to make informed, responsible decisions.”
Recently, PA Future reported nearly a quarter (23%) of all Article 8 funds remain at risk of greenwashing, according to research from MainStreet Partners.
