Welcome to PA Future, the new brand for the European audience of ESG Clarity.
As previously announced MA Financial Media, the publisher of Portfolio Adviser, has rebadged three of its specialist investor brands – ESG Clarity, Expert Investor and UK Adviser – as ‘PA’ publications. Leveraging the status of the business’ flagship brand, Portfolio Adviser, the changes are designed to create a more unified and holistic identity for the extensive range of websites, magazines, newsletters, research materials, conferences and other events the company creates for and distributes across the wealth and asset management sectors.
- ESG Clarity becomes PA Future
- Expert Investor becomes PA Europe
- UK Adviser becomes PA Adviser
So why PA Future?
We had many conversations about a name for the new brand.
We consulted members of our Committee and industry peers about a new name and it quickly became clear there was not an obvious choice for the next step – finding a name that would have longevity but also explained we were not switching to a different topic prompted many debates internally!
Ultimately, even though ESG Clarity is a well-established and respected brand in the investment industry, we were finding it challenging holding on to the term ‘ESG’ in our name, due to a number of factors; the political backlash in the US has had a big impact but also as investors in Europe struggling with fund performance and greenwashing.
ESG Clarity ran many articles discussing the new iteration of responsible investment – the maturing and broadening of the market as ‘environmental, social and governance’ factors are embedded deeply into business models and investment processes. It is becoming the norm rather than the ‘nice to have’, and this step has shaken out the ‘ESG tourists’.
Regulation has also taken a big leap forward since ESG Clarity was established in 2018. It is catching up with the demand for values-based investing, and the proliferation of products that have been brought to market over the past decade. The UK, Europe, Asia and even the US are addressing disclosure and fund labels in some shape or form this year as it is understood directing capital to investments that integrate ESG factors is critical for the future of our planet, humanity and economies.
And there is the key word: responsible investing and integrating ESG into investments is securing our ‘future’.
Our audience can still expect the highest quality content covering news, analysis, video interviews, podcasts and opinion on the challenges, opportunities and most talked about issues of the responsible investment space.
With the PA Future rebrand, we also took the opportunity to revamp the navigation of the website so users can now clearly navigate by topic as well as article type – have a browse through our new main menu.
It is also important to note, Portfolio Adviser is not a brand our Asia audience is familiar with so ESG Clarity is remaining in Asia – you can find the now separate website here.
The ESG Clarity/PA Future team would like to take this opportunity to thank you for your continued support in this transition. Please do let us know your thoughts by emailing julian.marr@markallengroup.com or natalie.kenway@markallengroup.com.
