Tribe Impact Capital has announced the appointment of Rhodri Mason (pictured) as chief executive officer, effective 2 June 2025 and subject to approval by the Financial Conduct Authority.
Mason joins Tribe from Legal & General’s (L&G) asset management division, where he served as chief strategy and product officer and CEO of L&G’s UK Unit Trust business. Responsible for corporate strategy, product development and marketing across $1.5trn AUM, Mason designed and built an extensive product range which included ESG strategies across public and private markets.
Tribe added that it plans to launch a range of sustainable multi-asset funds later this year to meet evolving investor demand, and Mason’s appointment is expected to help the firm continue to strengthen operational scalability, deepen client offerings and grow its institutional footprint.
James Lawson, one of Tribe’s co-founders and managing partner, will step down as the firm enters this next chapter, although he will remain an investor in the business.
Commenting on the appointment, Tribe’s chair and co-founder, David Scott, said: “We’re thrilled to welcome Rhodri as CEO at this key moment in Tribe’s evolution. His experience in strategy development and product innovation, alongside his proven leadership, makes him ideally suited to guide us through our next phase of growth. As we scale our impact and broaden our reach, Rhodri’s experience and knowledge will be a valuable addition to Tribe and the delivery of our mission. We’re deeply grateful to James for his instrumental role in shaping Tribe’s foundation, and we look forward to building on that legacy with Rhodri as CEO.”
Mason, Tribe’s new CEO, added: “I am delighted to be joining Tribe, to help the business create more ways for people to invest their wealth intentionally. Tribe has a reputation as a business that is deeply committed to creating positive impact through investments, and I’m looking forward to building on Tribe’s established foundation. I’m excited to work with the talented Tribe team and it’s a real honour to be asked to join and lead such a values-led business. I would like to thank James for his incredibly warm welcome and acknowledge his significant contribution to making Tribe the business it is today.”
The announcement follows Tribe’s recent acquisition of Snowball Impact Management.
